Fruit Pigmented® Eye Shadow

Our glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades.

This cruelty-free and vegan eye shadow formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.

Use eye shadow brushes for a more precise application. To achieve ultimate color payoff, prep lids with a primer first. Build and blend eye shadows onto eyelid, tear duct, crease, brow bone, or lash line to create your signature eye makeup look.

All 100% PURE™ formulas are biodegradable, meaning they are non-toxic and safe for our planet’s delicate ecosystems. 

We vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024. We also reward in-store recycling with a free trial-size product.

We ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.
Our CA headquarters has been awarded the “Green Business Certification,” but we’re not stopping there! We’ve planted hundreds of thousands of trees with Trees for the Future, which supports our mission of becoming climate positive by 2024.

We partner with local and international organizations to support health + wellness across the globe. We donate nutritious meals to shelter dogs, plant trees to foster local economies in Africa, promote education on breast cancer awareness, and share essential resources with Bay Area families in need.

• Green Business Certification

Rice Starch, May Contain Pigments of Carrot, Squash, Apricot, Peach, Papaya, Cocoa, Pomegranate, Blackberry, Blueberry, Raspberry, Coffee, Black Tea, Acai, Vanilla, Lavender, and Tomato, Vitamin E (a-tocopherol), Rosehip Oil, Pomegranate Seed Oil, Avocado Butter, Cocoa Butter, Wine, Vitamin C (Ascorbyl Palmitate), may contain Mica (natural shimmery mineral)